Post by account_disabled on Feb 15, 2024 3:19:48 GMT -5
To establish a clearly recognizable connection with your corporate identity , the cooperation partner (or charitable purpose) must be consistent with the donor's portfolio and the commitment must be documented and communicated transparently . Only in this way can trust in the brand be built. An example? the campaign of the German brewery Krombacher: a square meter of rainforest for the purchase of a case of Krombacher. Another example is that of Pampers, which donated a tetanus vaccination for every pack of diapers sold.
Transparency and responsibility True to this Iceland Phone Number List motto, a company should provide transparent sustainability reporting that goes beyond legal requirements by disclosing, for example, the name of suppliers, the origins and means of obtaining the raw materials for its products. This fosters customer trust and loyalty in both the company and its products. Whoever has a clear conscience has nothing to hide, after all. Campaigns and initiatives without branding The strategy is to start a campaign that promotes the common good or sustainability, but which at first glance has nothing to do with the company, and could even damage the sales of its products .
Outdoor clothing brand Patagonia, for example, is committed to the sustainable use of clothing by supporting the repair of damaged clothing and the resale of previously worn clothing. Such an approach promotes simplicity and credibility , which ultimately contributes to the acquisition of new customers and the long-term loyalty of existing ones. Furthermore, such campaigns offer many opportunities to create personal touchpoints with your target niche .
Transparency and responsibility True to this Iceland Phone Number List motto, a company should provide transparent sustainability reporting that goes beyond legal requirements by disclosing, for example, the name of suppliers, the origins and means of obtaining the raw materials for its products. This fosters customer trust and loyalty in both the company and its products. Whoever has a clear conscience has nothing to hide, after all. Campaigns and initiatives without branding The strategy is to start a campaign that promotes the common good or sustainability, but which at first glance has nothing to do with the company, and could even damage the sales of its products .
Outdoor clothing brand Patagonia, for example, is committed to the sustainable use of clothing by supporting the repair of damaged clothing and the resale of previously worn clothing. Such an approach promotes simplicity and credibility , which ultimately contributes to the acquisition of new customers and the long-term loyalty of existing ones. Furthermore, such campaigns offer many opportunities to create personal touchpoints with your target niche .