Post by rajupramanik7755 on May 19, 2024 3:35:55 GMT -5
Marketing Lessons from Rihanna & Performance at Super Bowl 2023. From limited edition Fenty Beauty products to engaging video content, Rihanna used different tactics to create buzz from her performance her business, highlight her business, and connect with her audience. Below are 3 Marketing tactics that can be learned from Rihanna's performance at the Super Bowl. Depending on your business goals, a successful marketing campaign can help your business: increase brand awareness, boost website traffic or build an engaged consumer community. Rihanna's Super Bowl promotional strategy is a combination of her music products, cosmetics brands and fashion with the purpose of: Launch of limited edition Merch Increase audience persuasion with Storytelling Create "Buzz Marketing" effects on Social Media #1: Launch of limited edition Merch After it was announced that Rihanna would headline a performance at Super Bowl LVII, Fenty's Marketing team went into action.
Fenty has launched limited edition products, like NFL brand Gloss UK Email List Bomb (including new color palette): rihanna marketing Meanwhile, Savage x Fenty is advertised in their exclusive “Game Day” collection: rihanna marketing Wwd's analysis report shows that Rihanna earned $5.6 million in "Media Impact Value" for the Fenty Beauty brand in the first 12 hours after the performance. According to Launchmetrics, this performance earned $2.6 million for Savage x Fenty. Keys Learning: Products under limited edition create a feeling of exclusivity, moreover, this product is great for creating buzz. If you don't have the budget, consider a promo code or timely giveaway instead. Create a post-campaign plan to identify opportunities to promote your products and continue the hype. #2: Increase audience persuasion with Storytelling Storytelling is an indispensable element in any Marketing campaign.
They give brands the opportunity to share their goals and convince consumers to buy the product. Rihanna's team has exploited this with a carefully prepared promotion plan for Apple Music and Rihanna. Apple did not view Rihanna's performance as mere entertainment but as a new product launch. In it, they feature one of her most famous songs. The result brought more than 54 million views and 40 thousand comments on Instagram. Keys learning: When telling your brand story, evoke similar emotions in your audience, such as nostalgia – it will help humanize your brand. For video content, use strong hooks to attract viewers. Repost your videos on different platforms like Instagram, YouTube, and TikTok to reach a wider audience. #3: Create a "Buzz Marketing" effect on social networks Before Rihanna's Super Bowl performance, fans were curious about her performance set list and whether there would be any guests performing.
Fenty has launched limited edition products, like NFL brand Gloss UK Email List Bomb (including new color palette): rihanna marketing Meanwhile, Savage x Fenty is advertised in their exclusive “Game Day” collection: rihanna marketing Wwd's analysis report shows that Rihanna earned $5.6 million in "Media Impact Value" for the Fenty Beauty brand in the first 12 hours after the performance. According to Launchmetrics, this performance earned $2.6 million for Savage x Fenty. Keys Learning: Products under limited edition create a feeling of exclusivity, moreover, this product is great for creating buzz. If you don't have the budget, consider a promo code or timely giveaway instead. Create a post-campaign plan to identify opportunities to promote your products and continue the hype. #2: Increase audience persuasion with Storytelling Storytelling is an indispensable element in any Marketing campaign.
They give brands the opportunity to share their goals and convince consumers to buy the product. Rihanna's team has exploited this with a carefully prepared promotion plan for Apple Music and Rihanna. Apple did not view Rihanna's performance as mere entertainment but as a new product launch. In it, they feature one of her most famous songs. The result brought more than 54 million views and 40 thousand comments on Instagram. Keys learning: When telling your brand story, evoke similar emotions in your audience, such as nostalgia – it will help humanize your brand. For video content, use strong hooks to attract viewers. Repost your videos on different platforms like Instagram, YouTube, and TikTok to reach a wider audience. #3: Create a "Buzz Marketing" effect on social networks Before Rihanna's Super Bowl performance, fans were curious about her performance set list and whether there would be any guests performing.